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Update from the President: Buy Local Gets a New Look

One of the best things about Buy Local is how our members continue to grow and set an example for excellence in business—not only when it comes to their exceptional products and services, but also in how they present their brands.

Our members set a high standard for how to effectively brand and market a local business, and it’s important that Buy Local keeps up with our amazing members. With this goal as well as the continued growth of our organization in mind, the Board of Directors assembled a Branding and Website Committee earlier this year and tasked this committee with revitalizing the Buy Local brand and website.

After publishing a request for proposals, we had several outstanding local businesses participate in the vendor interview process for the project. After thoughtful consideration, the committee awarded the project to Speros.

Buy Local has worked closely with the talented team at Speros over the past few months to create a Buy Local brand that is fresh and new while still representative of the organization’s values and our diverse membership. The biggest refresh that you will see is our new logo. Personally, I am in love with the new design. With its inspiration coming from a location pinpoint, I think it is the perfect way to show that we are all about local. The colors and font choices also show—as anyone who has attended our monthly lunches certainly knows—that we are a fun, energetic, and welcoming group.

For the website, we wanted to create a space that showcases our members to not only our local friends but also to visitors and anyone looking for a specific service or industry in Chatham County. To help us achieve this goal, Speros designed a new interactive map in our Member Directory and gave members the ability to post upcoming business events to our calendar and career opportunities to our job board. With these great features, we hope the new will be the go-to site for all your local business needs.

Additionally, we are excited to launch an exclusive portal for our members where you can purchase Buy Local event tickets, renew your membership, and submit updates to your directory listing to ensure your organization’s information is always correct and up-to-date.

We have truly worked hard to bring the best of the Buy Local brand and the past website together with innovative design. Our hope is that our members will be proud to be highlighted on this new website.


–Michelle Rouzer, 2022 President, Buy Local

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