Promotional products have been in use as a cost-effective marketing tactics for years. Right from new businesses to big enterprises, these giveaways are marketers’ favorite. Here are some interesting stats about promotional products:
In the U.S, 8 out of 10 consumers have one to 10 promotional products
Six out of 10 such consumers keep promotional products with them for up to two years.
85% of people do business with the advertiser after receiving a promotional item.
31% of the U.S consumers own a promotional bag.
89% of consumers can recall the advertiser even two years after receiving a promotional product.
63% of consumers give away (rather than throw away) their promotional products when not needed.
According to a study by PPAI, 94% of people remember where they received a promotional product gift. The study reveals that 83% of consumers like to get promotional products that has an advertising message. 85% of those who receive the products do business with the advertiser. 58% of the surveyed consumers said they keep the gift items from one year to four years.
Furthermore, promotional products draw whopping 500% more referrals from customers who are satisfied with the gift items.
Smart marketers use branded promotional products that the recipients can use for many months. Think about it: if your potential customer actually enjoys writing with the pen you gave them (or drinking out of the mug you gave them... or wearing the shirt you gave them), they are exposed to your business, and reminded of you, EVERY TIME THEY PICK IT UP!